Morgan Stanley Identifies Top Five Sportsbook Operators Poised for Growth through Acquisitions

Gambling experts at Morgan Stanley have speculated that the number of sportsbook-related deals will rise in 2023 and beyond, following fast-paced acquisitions and mergers in the sports betting industry in recent years. The analysts also discussed the impressive revenue growth recorded by the top five sportsbook operators, which increased more than four times based on acquisitions with select companies. Flutter Entertainment is expected to record more revenue growth in 2023 compared to the revenue totaled by all five sportsbook operators in 2015. Morgan Stanley experts believe that mergers and acquisitions will continue to broaden, particularly in the US, where BetMGM, DraftKings, and FanDuel control over 75% of the online sports betting market. This could result in data providers such as Sportradar and Genius Sports losing leverage when negotiating with the smaller number of remaining operators.

Source: gamblingnews.com